Print Is NOT Dead – Part 3 of 5

Print Is NOT Dead – Part 3 of 5

In my continuing series of articles on Print is Not Dead: Part 3, I wanted to provide an article which came out of a INMA’s February 2015 Media ROI Report. Cross-media study shows print advertising has highest ROI By Erik Grimm While any advertising campaign...
Print Is NOT Dead – Part 2 of 5

Print Is NOT Dead – Part 2 of 5

Print Is NOT Dead! Part 2 Print advertising is Not Dead, it’s not even sick! Everyday you see an article from self proclaimed marketing professionals who will tell you that print advertising is dead. The idea that online marketing killed traditional publishing...
The Best Salesperson I Have Ever Seen

The Best Salesperson I Have Ever Seen

The best salesperson I have ever seen does not carry an iPad or an iPhone. He does not have reams of notes on paper. He doesn’t get fazed by the word no. As a matter of fact the best salesperson I have ever seen probably does not describe himself as a...
I’m Just Not That Good Of An Ad Salesman!

I’m Just Not That Good Of An Ad Salesman!

I’ll Admit it – I’m just not that good at selling advertising. Now, in my defense and relative to some of my peers in media consulting and ad sales coaching, I’m not that bad either. I guess you could say I’m sort of in the middle of the...
Print Is NOT Dead – Part 1 of 5

Print Is NOT Dead – Part 1 of 5

I am asked by Publishers everyday what is the subject matter that is the most requested for me to write columns on each week. The answer is overwhelmingly, Print Is NOT Dead.  Even in this hyper-competitive media landscape, print advertising remains a valuable...