Social media has become more prominent than ever before. The instant communication, immediate exposure and widespread traffic to social media hubs such as Instagram, Twitter, Facebook, Pinterest, Foursquare and various other social media sites have been improving businesses all over the world. Social media is a great way to get your business known but it also enables you to reach out to potential clients and consumers from all over the world. Want to let consumers in Australia know about your online boutique? All you have to do is post to Instagram and place the right hashtags – instant exposure.

However, many businesses have invested thousands of dollars into hiring people to run their social media platforms and thus, their business is booming. There are some costs incurred with using social media as a business, like hiring a marketing company, running advertisements on social media, or taking the time to create and post content on your social networks. Is there a better way to run your businesses social media? The answer is yes. Here are a few tips on how social media can help you improve your business and gain more recognition for your brand.

Two-Way Communication with All Consumers – Public Relations rejoice. Two-way communication with clients via Yelp! And Google Review sites have never been easier. Many companies either hire in-house public relations professionals or social media experts to track what customers are saying about their business. Responding to social media posts shows consumers that you care about what they have to say. Negative or positive- it is important to hire someone that knows just what to say to respond quickly and effectively while representing your business as a brand. Do they have a question about your business? Answer easily with just the click of a button.
Easier Than Ever to Pick Up on Trends – Tools such as Google Trends and social media analytics allow you to quickly see what is trending on social media and become a part of the conversation. It is always important to stay in touch with your target audience by seeing what they are talking about and somehow tie it into your brand, products and services to take advantage. It is easier than ever to connect to topics that your consumers actually care about, rather than just promotional content.
Gives You Better Insight to Your Competitors – Social media also lets you see what your competitors are up to. Tools such as Hootsuite and Iconosquare have picked up on this social media advantage and offer special tools to design social media content and campaigns around your competitors.
Share Content Quicker and Easier – It’s no secret that social media is fast and designed to be user-friendly. Sharing content such as upcoming sales, grand openings and other promotional information has never been simpler. Get the word out about your business by utilizing social media’s timeliness and ease.
Utilize SEO and Geotargeting –  Want to be placed first on the search engine? Search Engine Optimization and Geotargeting allow your business to use keywords to increase your ranking on search engines, therefore increasing business exposure. Hire specialized companies to get the job done or download Keyword Explorer for free.

And Finally, It’s a Free Resource for Business! – Everyone likes the word “free” and that is exactly why social media has become what it is today. Social media is a free source of information and a free resource for companies to increase exposure and improve business. Two-way communication and brand awareness is easier than ever and it is a great tool to help your business thrive.

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Jason Bahamundi

VP Sales and Marketing at TravelHost
I have spent my entire career in the multi-media industry with experience in broadcast/cable TV, Radio, Print and Digital. Developing and executing a marketing strategy is my passion, but not my only passion as evidenced by my Instagram page. I love cooking and fueling my body for endurance sports through a plant-based diet. When I am not working on multi-media marketing, swimming, biking, running and cooking I can be found sharing laughs with my wife and step-son.