Are you trying to figure out the answer to the subject of this blog post? The question is: When Is It Good To Be Average? If you are reading this post on the TravelHost iPublish site then you are probably a Type-A person who cannot understand why being average would be a good thing. We will be able to answer that question for you and show you why being ‘average’ is not a bad thing and can be a very good thing.

Nobody wants to be average. We all want to be exemplary but there is a time when being average is a good thing. So now that I have teased that out plenty you want to know when that is.

The answer is, when the five people you spend the most time with are great. Why? As motivational speaker Jim Rohn famously said, we are the average of the five people we spend the most time with. If those five people are all great entrepreneurs then as the average it stands to reason that you will be great at it as well.

travelhost_jim rohn_average_people_quote

You Are The Average Of The 5 People You Spend The Most Time With

Being an entrepreneur can be lonely as you are wearing all the hats: Marketing, Sales, Finance, etc but you will still want to connect and network so that you are always expanding your sphere of influence. These influencers are going to help shape your future more than you might think so make sure that they are the best at what they do.

I work with business owners on a daily basis and it allows me to share information. I can be chatting with the publisher in Houston on Monday and the publisher in New Hampshire on Tuesday. Wednesday I am conversing with the publisher in Orange County, CA. On the surface they may not have anything in common but the reality is that they have lots in common. I can learn a new way to overcome a sales objection and be able to pass that along. I can learn best practices for ad layout and share with the TravelHost publisher network. This opportunity allows me to elevate my small business owner mindset because I am hearing it first hand. Sharing that knowledge elevates those that I am working with.

I am also connecting with and engaging in conversation with some of the brightest digital marketing minds in the Dallas-Fort Worth Metroplex. These connections have allowed me to increase my awareness and understanding of the digital landscape and how it can be a compliment to print media and vice versa. These conversations are not in a bubble, as they are soon being spoken about with the business owners in our network and helping me to educate them on the benefits of adding digital media to the print media campaign.

As an endurance athlete I am also surrounded by people who do not know how to give up, how to always push themselves and reach for more. Watching how they do not accept status quo has given me the inspiration and motivation to not settle. Reaching beyond my current status has provided me with opportunities to grow, personally and professionally.

While these examples are specific to me, you have probably started to think about the 5 people that you interact with and what their influence on you is. Remember that this is not a one way street. There are people that engage with you on a daily basis and you are helping to mold them and their ability. As the cliche says: A rising tide lifts all boats. Your influence on your network and their influence on you cannot be ignored. How you approach a problem to solve it has been formed by the people that you surround yourself with.

As you look to 2017 you will take an assessment of your life, your friends, your career and wonder what you can do in the next 365 days to make it better. Maybe you have to prune a few bushes to grow or maybe you have to just add water. Whatever it is that you need to do to grow your future, keep in mind that the 5 people you spend the most time with will have an influence on you.

Who do you want to be surrounded by?

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Jason Bahamundi

VP Sales and Marketing at TravelHost
I have spent my entire career in the multi-media industry with experience in broadcast/cable TV, Radio, Print and Digital. Developing and executing a marketing strategy is my passion, but not my only passion as evidenced by my Instagram page. I love cooking and fueling my body for endurance sports through a plant-based diet. When I am not working on multi-media marketing, swimming, biking, running and cooking I can be found sharing laughs with my wife and step-son.