The Selling Power Of Storytelling

The Selling Power Of Storytelling

If you want to get your ad prospects’ attention, make an emotional connection and be remembered, harnessing the power of storytelling is your best bet. Learn how to use storytelling to unleash the it’s power and sell more advertising. Today, in...
The Best Salesperson I Have Ever Seen

The Best Salesperson I Have Ever Seen

The best salesperson I have ever seen does not carry an iPad or an iPhone. He does not have reams of notes on paper. He doesn’t get fazed by the word no. As a matter of fact the best salesperson I have ever seen probably does not describe himself as a...
I’m Just Not That Good Of An Ad Salesman!

I’m Just Not That Good Of An Ad Salesman!

I’ll Admit it – I’m just not that good at selling advertising. Now, in my defense and relative to some of my peers in media consulting and ad sales coaching, I’m not that bad either. I guess you could say I’m sort of in the middle of the...