Print Is NOT Dead – Part 5 of 5

Print Is NOT Dead – Part 5 of 5

Does Print Still Work in Advertising? Back In The Day: Ask any major company back in the golden age of  print media if print advertising was effective, and your question would likely be answered with a strange look. Now that alternative forms of  electronic...
Print Is NOT Dead – Part 4 of 5

Print Is NOT Dead – Part 4 of 5

Amidst the explosion of the internet, social media and digital technology, there are some nasty rumors going around that print advertising is dead. If this is your particular view, you are sadly mistaken, plus risk alienating a large proportion of your target...
Print Is NOT Dead – Part 3 of 5

Print Is NOT Dead – Part 3 of 5

In my continuing series of articles on Print is Not Dead: Part 3, I wanted to provide an article which came out of a INMA’s February 2015 Media ROI Report. Cross-media study shows print advertising has highest ROI By Erik Grimm While any advertising campaign...
Print Is NOT Dead – Part 2 of 5

Print Is NOT Dead – Part 2 of 5

Print Is NOT Dead! Part 2 Print advertising is Not Dead, it’s not even sick! Everyday you see an article from self proclaimed marketing professionals who will tell you that print advertising is dead. The idea that online marketing killed traditional publishing...
Print Is NOT Dead – Part 1 of 5

Print Is NOT Dead – Part 1 of 5

I am asked by Publishers everyday what is the subject matter that is the most requested for me to write columns on each week. The answer is overwhelmingly, Print Is NOT Dead.  Even in this hyper-competitive media landscape, print advertising remains a valuable...