by Ryan Woods | Feb 1, 2019 | Ad Sales, Entrepreneurship, Print Media
What they get in return for taking the leap into business ownership as mothers makes meeting all of those challenges worth it. By Nicole Corning, WorkingMother.com Being a working mom is pretty bananas under the best of conditions. Throw in the additional stress of...
by Jason Bahamundi | Feb 2, 2017 | Ad Sales, Print Media
When I started in advertising and marketing media in 1996, it was in the television advertising industry, which at the time had not been infiltrated by a myriad of cable channels (Netflix, Amazon Prime or Hulu). From there I went to work in radio, print and digital...
by thadmin | Jul 11, 2016 | Print Media
Does Print Still Work in Advertising? Back In The Day: Ask any major company back in the golden age of print media if print advertising was effective, and your question would likely be answered with a strange look. Now that alternative forms of electronic...
by thadmin | Jul 5, 2016 | Print Media
Amidst the explosion of the internet, social media and digital technology, there are some nasty rumors going around that print advertising is dead. If this is your particular view, you are sadly mistaken, plus risk alienating a large proportion of your target...
by thadmin | Jun 27, 2016 | Print Media
In my continuing series of articles on Print is Not Dead: Part 3, I wanted to provide an article which came out of a INMA’s February 2015 Media ROI Report. Cross-media study shows print advertising has highest ROI By Erik Grimm While any advertising campaign...
by thadmin | Jun 20, 2016 | Print Media
Print Is NOT Dead! Part 2 Print advertising is Not Dead, it’s not even sick! Everyday you see an article from self proclaimed marketing professionals who will tell you that print advertising is dead. The idea that online marketing killed traditional publishing...